Introducing FB Playbook
The Ultimate Step-By-Step Guide To Mastering Facebook Ads

fb playbook
  • fb playbook points
    Discover The 3 Ingenious Facebook Ad Strategies To Apply To Any Business
  • fb playbook points
    Combat The Biggest Challenge To Facebook Ads: The Copy - With Our Bulletproof Facebook™ Ad Template
  • fb playbook points
    Be A Data Expert To Reveal Hidden Profit Opportunities & Scale Any Campaigns Up Effectively

Regardless Of What Business You Have, FB Playbook Is Built For You. Because Every Business Needs Traffic & Facebook™ Ads Is The Easiest To Get Started.


Here’s a sneak peak of the 7 simple modules that’s inside my FB Playbook:

step 1

Module #1: Facebook™ Ad Launchpad

Before you create your first Facebook™ Ads, you need to have your launchpad created. It’s the foundation of your Facebook™ Ads. Without this, you will setup yourself for failure. This Facebook™ Ad Launchpad module will share with you all the things you need to accomplish before you even launch your first Facebook™ Ads. In fact, this launchpad is critical for your Facebook™ Ads success.

step 2

Module #2: 3 Ingenious Advertising Strategies

I’ve literally tested every possible strategy available in the Facebook™ advertising world. Some of my tests gave me horrendous results and some was an absolute winner. When it comes to advertising on Facebook™, you need to have a strategy in place. You cannot just choose the typical objectives provided by Facebook™ or it’ll cost you more than you need to pay. In this module, I broke down 3 ingenious advertising strategies for you to apply for your business. It works for any businesses, from eCommerce, affiliate marketing and even local businesses.

step 3

Module #3: Sniper-Targeting Methods

Targeting is key. If you do not know who to target and how to target the right audience to advertise to, then you might as well be blind-folded. Through the millions of dollars of advertising on Facebook™, I discovered a method that will allow me to find the right targeting and most importantly, understand what they’re exactly looking for without me begging them to buy my products or services.

step 4

Module #4: The Bulletproof Facebook™ Ad Template

I’ve tested hundreds of different ads on Facebook™. I even became obsessive in testing what should be in the post text, what should be in the video, and even the layout of an ad. I call this my “Bulletproof Facebook™ Ad Template”. When you combine my Bulletproof Facebook™ Ad Template with my ingenious 3x3 Ad Formula™, your Facebook™ Ads will be more likely to succeed.

step 5

Module #5: Data Inspection For Hidden Profits

I always say, “Let Data Tell You The Story”. However, there’s more to that. When running Facebook™ Ads, each strategy that you take should use different data points to figure out where your profits are. In fact, if you look at the right data, you can potentially turn a campaign that seems to be a loser into an absolute winner. I even share the psychology of these data. When it comes to data inspections with psychology, you will learn what your next steps are to scale up or optimize your Facebook™ Ads and business.

step 6

Module #6: Scaling Up To The Moon

Lots of people struggle when they try to scale up their Facebook™ Ads. At times, when you scale up your campaigns, you suddenly turn from making profits to now losing a ton of money. This is ultimately because you’re scaling up with the wrong methods. When it comes to scaling up with Facebook™ Ads, there are specific steps that you need to take. If you took the wrong steps, you will burn a ton of cash and making your most profitable campaign upside down. In this module, I documented the scaling steps and how to scale up safely and effectively while producing a positive ROI.

step 7

Module #7: Advanced Facebook™ Strategies For Pros

This is simply for complete pros. From using zero targeting to lookalikes, ad strategies that you never heard of will be revealed inside this module. I’ll only tell you this much because these advanced strategies are quite hard to understand for beginners and most importantly, you won’t even understand any of it if you have not gone through the FB playbook from the beginning. The one takeaway from this module is, you’ll be blown away on the strategies shown inside.


About Fred Lam

Fred Lam started his working life over 13 years ago as a dishwasher. Knowing that he wanted more from life, Fred began venturing into the online business world. His knowledge and accomplishments in the media buying field brought him recognition and prestigious positions. He quickly launched to the top as the youngest Marketing Manager for BMW Group Canada.

Today, Fred is the CEO of several multimillion-dollar businesses, including iPro Academy. Fred has coached thousands of students around the world and continues sharing his knowledge in Starting From Zero.